Build and scale a marketing operations function that supports the organization’s goals, streamlining processes across campaign planning, execution, and reporting.

Map your marketing tech stack, ensuring the effective selection, integration, and management of tools such as CRM, marketing automation, analytics platforms, and collaboration systems.

Develop processes and standard operation procedures (SOP) for lead generation, campaign management, lead management and sales and marketing alignment.

Create a comprehensive marketing analytics and reporting framework to measure ROI, track performance, and inform data-driven decision-making across the global marketing organization.

Ensure adherence to regulatory and compliance standards in all marketing operations, especially those involving data privacy and security.

Ensure that your marketing initiatives are strategically planned and seamlessly executed to help your teams streamline workflows, optimize resources, and coordinate cross-functional efforts to drive measurable results.